摘要
各大旅游景区竞争日渐激烈,利用新媒体进行营销逐渐成了众多景区的选择。文章以徐州乐园为研究对象,在梳理相关研究的基础上,通过问卷调查的方式,探究其在新媒体营销中各渠道存在的问题,并提出相应的对策和建议,以期为景区新媒体营销策略优化提供参考,提升景区的竞争力。
The competition among the tourist attractions is becoming increasingly fierce,the use of new media for marketing has gradually become the choice of many scenic spots.Taking Xuzhou Amusement Land as the research object,on the basis of combing the relevant research,through the way of questionnaire survey,this paper probes into the problems existing in various channels of new media marketing,and puts forward corresponding countermeasures and suggestions to solve these problems.I hope to provide reference for the optimization of new media marketing strategy of scenic spots and enhance the competitiveness of scenic spots.
作者
余航
章艳华
夏近秋
Yu Hang;Zhang Yanhua;Xia Jinqiu(Jiangsu Vocational College of Electronics and Information,Huaian,Jiangsu,223001)
出处
《市场周刊》
2023年第12期55-58,共4页
Market Weekly
关键词
新媒体
景区营销
问卷调查
对策研究
new media
scenic spot marketing
questionnaire survey
countermeasure research