基于千禧一代消费者需求的智慧酒店建设路径研究

Research on the Construction path of Smart Hotels based on the Needs of Millennial Consumers

本文从国内外智慧酒店建设的现状与趋势出发,结合千禧一代的消费需求特征,运用问卷调查法、SPSS数据分析法等方法,得出如下结论:千禧一代消费者需要智慧酒店的科技信息服务平台、个性化需求服务平台、综合信息服务平台。,基于千禧一代的智慧酒店建设存在显著的正相关关系,对基于千禧一代消费需求的智慧酒店建设提出可供参考的建议。

Starting from the current situation and trends of smart hotel construction at home and abroad,combined with the consumption demand characteristics of the millennial generation,this article uses methods such as questionnaire survey and SPSS data analysis to draw the following conclusion:millennial consumers need the technology information service platform,personalized demand service platform,and comprehensive information service platform of smart hotels.,There is a significant positive correlation between the construction of smart hotels based on the consumption needs of the millennial generation,and suggestions for reference are proposed for the construction of smart hotels based on the consumption needs of the millennial generation.