电商背景下神垕镇钧瓷物流问题研究

Research on the Logistics Problem of Junci in Shenzhou Town under the Background of E-commerce

随着信息技术的发展,互联网的广泛应用,物流业得到巨大发展。特别近几年来,农村物流也得到了快速发展。本文以神垕镇钧瓷为研究对象,通过对神垕镇钧瓷物流现状进行梳理,发现神垕镇钧瓷物流正逐渐改变当地钧瓷产品的销售模式,这些钧瓷生产经营者通过利用各种电子商务平台,拓展特色钧瓷产品销售渠道。通过对神垕镇钧瓷物流存在的各种问题分析,并从钧瓷产品上行的电商物流的角度,提出优化神垕镇钧瓷物流的发展措施。

With the development of information technology and the widespread application of the Internet,the logistics industry has achieved tremendous development.Especially in recent years,rural logistics has also experienced rapid development.This article focuses on the research of Jun porcelain in Shenzhou Town.By sorting out the current logistics situation of Jun porcelain in Shenzhou Town,it is found that the logistics of Jun porcelain in Shenzhou Town is gradually changing the sales mode of local Jun porcelain products.These Jun porcelain producers and operators expand their sales channels of characteristic Jun porcelain products by utilizing various e-commerce platforms.By analyzing the various problems in the logistics of Junci in Shenzhou Town and from the perspective of e-commerce logistics for Junci products,this paper proposes measures to optimize the development of Junci logistics in Shenzhou Town.