摘要
2019年末,新冠疫情的来袭对世界上的各行各业都造成了巨大的冲击,体育行业也不例外。在面对疫情带来的影响时,体育行业有必要通过财务分析来面对突发状况所造成的负面影响,这样一来可以为将来再次遇到类似事件时做好防备。本文以国际米兰足球俱乐部为研究对象,从财务分析相关理论概述入手,运用比较分析法对俱乐部的财务现状进行分析。通过深入阐述新冠疫情对国际米兰俱乐部财务方面的影响,从而提出俱乐部的商业开发程度、商业稳定性和疫情应对等方面的危机应对对策。通过本文研究,能够帮助体育行业在外部环境遭遇剧变或再次遇见类似的突发状况时维持和保障财务上的正常运作,希望研究结论能够对后续体育行业起到参考和引导的作用。
At the end of 2019,the arrival of the COVID-19 had a huge impact on all walks of life in the world,including the sports industry.When facing the impact of the epidemic,it is necessary for the sports industry to face the negative impact of sudden situations through financial analysis,so as to be prepared for similar events in the future.This article takes Inter Milan Football Club as the research object,starts with an overview of financial analysis related theories,and uses comparative analysis to analyze the financial status of the club.Through in-depth elaboration of the impact of the COVID-19 epidemic on the financial aspects of Inter Milan Club,this paper puts forward the crisis countermeasures in terms of the degree of commercial development,commercial stability and epidemic response of the club.Through this study,it can help the sports industry maintain and ensure normal financial operations in the event of sudden changes in the external environment or similar emergencies.It is hoped that the research findings can serve as a reference and guidance for the future sports industry.
作者
张扬
王小娟
ZHANG Yang;WANG Xiao-juan(Tibet University for Nationalities,Xianyang,Shaanxi 712000)
出处
《江苏商论》
2023年第12期97-102,共6页
Jiangsu Commercial Forum