双渠道销售模式下企业社会责任对供应链碳减排的影响研究

Research on the Impact of Corporate Social Responsibility on the Carbon Emission Reduction in Supply Chain under Dual-channel Sales Model

双渠道销售背景下,低碳环保依旧是社会热点话题。随着消费者低碳意识的不断增强,越来越多的企业积极履行社会责任,努力由被动减排向自主减排转变。基于零售商采用双渠道销售模式,考虑零售商单独承担社会责任、制造商单独承担社会责任两种情形,研究企业社会责任对供应链碳减排量、企业利润(效用)以及社会福利等方面的影响。结果表明:①在每种企业承担社会责任情形下,单位产品的碳减排量、产品销售量、制造商和零售商利润以及社会福利都随着企业社会责任实施水平、消费者低碳意识和消费者线上偏好程度的提高而增加。②当零售商单独承担社会责任时,产品的零售价格随着消费者低碳意识的提高而增加,随着消费者线上偏好程度的提高而减少;当制造商单独承担社会责任时,产品的零售价格随着企业社会责任实施水平、消费者线上偏好程度和消费者低碳意识的提高而增加。③零售商承担社会责任比制造商承担社会责任更有利于增加碳减排量。

Under the background of dual-channel sales,low-carbon environmental protection is still a hot topic in society.With the continuous enhancement of consumers'awareness of low-carbon,more and more enterprises are actively fulfilling their social responsibilities and are striving to develop from passive emission reduction to independent emission reduction.Based on the dual-channel retail model adopted by retailers,this paper studies the impact of corporate social responsibility(CSR)on carbon emission reduction,corporate profit(utility)and social welfare in the supply chain,considering the two situations of retailers assuming social responsibility alone and manufacturers assuming social responsibility alone.The results show that:①Under each CSR scenario,the carbon emission reduction,product sales,manufacturer and retailer profits,and social welfare per unit of product all increase with the improvement of CSR implementation level,consumers'low-carbon awareness and consumers'online preference.②When retailers assume social responsibility alone,the retail price of products increases with consumers'awareness of low carbon,but decreases with consumers'online preferences;When manufacturers assume social responsibility alone,the retail price of products increases with the level of CSR implementation,consumers'online preference and consumers'awareness of low carbon.③Retailers'social responsibility is more conducive to increasing carbon emission reduction than manufacturers'social responsibility.