应用型本科高校电子商务专业三创教育的探索与实践——以福州外语外贸学院为例

Exploration and Practice of Entrepreneurship Education in Applied Undergraduate Electronic Commerce Programs:A Case Study of Fuzhou University of International Studies and Trade

近年来,国家高度重视创新创业创造(简称“三创”)人才的培养。电子商务因其发展变化快、人才需求量大、创业成本低等特点,对该专业学生开展三创教育具有十分重要的意义。然而,目前应用型高校电子商务专业三创教育存在着师资力量普遍薄弱、课程体系不完善、教学内容与教学方式落后、学校三创氛围不足等诸多问题。基于此,以福州外语外贸学院为例,阐述了该校电子商务专业在三创教育方面的改革实践,包括学校高度重视三创教育工作、专业人才培养方案体现三创特色、注重课程内容建设与课程教学方式改革、重视师资协同创新、重视学生学科竞赛、多主体互助三创教育等“课赛创”结合的措施,以期能够对其他高校开展相关专业建设提供参考借鉴。

In recent years,the state has attached great importance to the cultivation of talents in innovation and entrepreneurship(referred to as“three innovations”).Due to its rapid development and change,large demand for talents and low entrepreneurial costs,e-commerce is of great significance to carry out the three innovation education for students of this major.However,at present,there are many problems such as the general weakness of teachers,imperfect curriculum system,backward teaching content and teaching methods,and insufficient atmosphere of school three-innovation in e-commerce.Based on this,taking Fuzhou Institute of Foreign Studies and Foreign Trade as an example,the reform practice of the school in e-commerce major in the three innovation education was expounded,including the school’s great emphasis on the three innovation education work,the professional talent training program reflects the characteristics of the three innovations,the focus on the construction of course content and the reform of course teaching methods,the importance of collaborative innovation of teachers,the importance of student discipline competitions,multi-subject mutual assistance and three innovation education and other measures of“class competition creation”,in order to provide reference for other colleges and universities to carry out related professional construction.