“舌尖上的美美与共”:民族美食短视频赋能铸牢中华民族共同体意识研究——以柳州螺蛳粉短视频传播为例

“THE SHARING OF CUISINE BEAUTY”:A STUDY ON THE SHORT VIDEO OF ETHNIC CUISINE EMPOWERING FORGING A STONG SENSE OF COMMUNITY FOR THE CHINESE NATION:Taking the Short Video Dissemination of Liuzhou Luosifen as an Example

在短视频成为信息主要载体的全媒体时代,如何充分利用新媒体技术展示“中华民族共同体意识”的内涵成为一个亟待思考解决的问题。本文以“柳州螺蛳粉”的视频内容传播为案例,探寻味觉认知与民族文化的互嵌效应与认同机制,探寻其在传播中如何通过构建“文化共同体”“经济共同体”“情感共同体”,为民族饮食类短视频赋能广西铸牢中华民族共同体意识,为广西乃至全国构建有形、有感、有效的新型政治传播矩阵提供借鉴意义。

In the pan-media era when short videos have become the main carrier of information,how to make full use of new media technology to demonstrate the connotation of“A Sense of Community for the Chinese Nation”has been a question need to be pondered over.This paper takes the video content dissemination of“Liuzhou Lu⁃osifen”as an example,explores the mutual-embedding effect and identification mechanism between taste cognition and national culture,and explores how to build a“Cultural Community”,“Economic Community”and“Emotional Community”in the dissemination,so as to provide reference significance for ethnic cuisine short videos to empower Guangxi to forge a strong sense of community for the Chinese nation,and to construct for Guangxi,even for the whole country,a tangible,sensible and effective new political dissemination matrix.