基于用户行为分析的教学平台推广策略研究

Research on the Promotion Strategy of Teaching Platform Based on User Behavior Analysis

伴随着信息时代发展,全民知识付费意识增强以及疫情催化,在线教学在人们生活和学习过程中扮演的角色越来越重要。文章以知网在线教学平台为例,结合时代背景和知网在线教学平台实践,对平台主要用户群体、用户行为、平台定位、在线教学需求等方面进行全面分析,并对在线教学平台的运营模式、推广策略、不足及展望做出了深刻归纳与总结。本文为在线教学的发展和推广提出宝贵意见,对相关机构开展研究和在线教学企业的发展有一定的参考价值。

With the development of the information age,the increasing awareness of universal payment and the catalytic impact of the epidemic have led to online teaching playing an increasingly important role in people's lives and learning processes.Taking the online teaching platform of CNKI as an example,combined with the background of the times and the practice of CNKI online teaching platform,the article comprehensively analyzes the main user groups,user behavior,plaform positioning,online teaching needs,and other aspects of the plaform.It also makes a profound summary and summary of the operation mode,promotion strategy.shortcomings,and prospects of the online teaching platform.This article provides valuable suggestions for the development and promotion of online teaching,and has certain reference value for relevant institutions to conduct research and the development of onlineteaching enterprises.