智媒体视域下泛娱乐化对大学生思想行为的作用机理、主要危害与防范路径

Mechanism,Main Harms,and Prevention Paths of Pan-Entertainment on College Students Thoughts and Behavior from Perspective of Intelligent Media

随着智能媒介与人们日常生活的深度融合,智能媒介在给人们生活带来便捷的同时,泛娱乐化问题也日益凸显。内容全息呈现增强泛娱乐化对大学生吸引的感性魅度,数据精准画像增强泛娱乐化对大学生渗透的传播精度,算法致隐机制则增强泛娱乐化对大学生影响的侵袭深度,消解大学生的政治认同和家国情怀,淡化大学生的道德和法治意识,降低大学生的文化品位和奋斗意志,诱发违背道德要求和法律规范的网络行为。必须强化高校思政课应对泛娱乐化的理论解释力,提升大学生应对泛娱乐化的思想免疫力,提升风清气正智媒娱乐环境的营造力和强化优秀网络文化产品的供给力,有效防范泛娱乐化对大学生思想行为的侵袭。

With the deep integration of intelligent media and people s daily life,intelligent media has brought convenience to people s lives,and at the same time,the problem of pan-entertainment has become increasingly prominent.Holographic presentation of content enhances the emotional charm of pan-entertainment to college students,accurate portrait of data enhances the communication accuracy of pan-entertainment to college students,and the algorithm concealment mechanism enhances the invasion depth of pan-entertainment to college students,dispelling college students political identity and feelings of home and country,weakening college students moral and rule of law awareness,reducing their cultural taste and will to struggle and inducing online behavior that violates moral requirements and legal norms.We must strengthen the theoretical explanatory power of ideological and political courses in colleges and universities to cope with pan-entertainment,enhance the ideological immunity of college students to cope with pan-entertainment,enhance the creation of a clean and honest entertainment environment and strengthen the supply of excellent online cultural products,so as to effectively prevent the invasion of pan-entertainment on young college students thoughts and behaviors.