短视频时代的山西文旅产业传播个案研究——以山西省文旅厅官方抖音号为例

A Case Study of Shanxi Tourism Industry Communication in the Era of Short Video——Take the Official Tiktok Account of Culture and Tourism Department of Shanxi Province as an Example

随着新媒体技术的普及,当前的大众传播已经进入短视频时代。短视频以便捷性、互动性、碎片性和社交性为特点,是最受互联网受众欢迎的新媒体形式之一。作为山西文旅的龙头,山西省文旅厅官方抖音号有非常鲜明的特色,应有意识地运用现代传播理念,提高传播能力,创造山西文旅的新符号。

With the popularization of new media technology,the current mass communication has entered the era of short video.Short video is one of the most popular forms of new media on the Internet,characterized by its convenience,interactivity,fragmentation and sociability.As the leader of Shanxi culture and tourism,the official Tiktok account of Shanxi Culture and Tourism has a very distinctive feature.It should consciously apply modern communication ideas,improve communication ability and create new symbols of Shanxi culture and tourism.