基于原真性旅游体验的肇兴侗寨蜡染保护传承路径研究

Research on Protection and Inheritance Path of Batik in Dong Village of Zhaoxing based on Authentic Tourism Experience

非物质文化遗产旅游注重的是旅游者对非遗的认知,使游客能够亲身感受和体验到非遗的魅力,进而满足旅游者更高层次的心理需求。基于此,文章以肇兴侗寨蜡染为例,探讨非遗文化旅游原真性体验路径。研究发现,蜡染作为肇兴侗寨非遗之一,其原真性发展目前存在商业化严重、文化原真性逐渐消失,当地居民的蜡染文化保护意识较弱,旅游产品同质化严重、旅游体验形式单一等问题。针对这些问题提出了一些建议,希望能给有关人员提供一定的理论参考。

Intangible cultural heritage tourism focuses on tourists' cognition of intangible cultural heritage,so that tourists can personally feel and experience the charm of intangible cultural heritage,and then meet tourists' higher psychological needs.Based on this,the article takes waxprinting of Dong Village in Zhaoxing as an example to explore the authentic experience path of intangible cultural heritage tourism.The research found that batik,as one of the intangible cultural heritage of Dong Village in Zhaoxing,currently suffers from serious commercialization,gradual disappearance of cultural authenticity,weak awareness of local residents in the protection of batik culture,serious homogenization of tourism products,and single form of tourism experience.To solve these problems,some suggestions are put forward,hoping to provide some theoretical reference for relevant personnel.