信息消费促进企业数字化转型研究

Research on Information Consumption Promoting Enterprise Digital Transformation

完善促进消费的体制机制、打通消费环节堵点是加强需求侧管理的重要内容,也是畅通国内国际双循环、加快构建新发展格局的关键之举。信息消费是促进经济发展的重要动力,国家已在信息消费领域先行先试诸多促进信息产品和服务消费的政策。本文以国家信息消费试点政策为切入点,运用双重差分法检验了该政策对企业数字化转型的影响。研究发现:国家信息消费试点显著促进了试点地区企业的数字化转型。进一步分析发现:这种促进作用源于需求拉动和创新驱动两个机制,并且完善信息基础设施建设和推进数字普惠金融发展能够发挥显著的催化剂作用。本文为更好地扩大和升级信息消费推动企业数字化转型,进而为形成供给和需求更高水平的动态平衡提供了有益参考。

Summary:Improving the system and mechanisms for promoting consumption and overcoming the obstacles of consumption links are the vital aspects of strengthening demand-side management.These measures play a crucial role in facilitating the smooth operation of both domestic and international economic cycles and accelerating the construction of a new development pattern.Information consumption,as an important driving force to stimulate economic development,has prompted the government to implement various institutional arrangements to promote the consumption of information products and services.Focusing on information consumption,this paper studies the role of promoting the digital transformation of the real economy,and explores the methods to improve the system and mechanisms for promoting information consumption in the future so as to enlarge the role of information consumption in promoting digital transformation.Based on the two batches of national information consumption pilot projects released by the Ministry of Industry and Information Technology in 2013 and 2014,this paper uses the DID(Difference-in-Diference)method to analyze the impact of national information consumption pilot projects on enterprise digital transformation.The study found that the national information consumption pilot projects had a significant impact on the digital transformation of enterprises.This promotion is attributed to two mechanisms:demand-driven and innovation-driven.The study also discovered that financial development could play a significant role in improving the construction of information infrastructure and promoting digital finance.This paper provides a useful reference for better expanding and upgrading information consumption,promoting the digital transformation of enterprises,and finally achieving a higher level balance of demand and supply.