从“荒野求生”到“远方的诗”:社交媒体平台露营记忆的重塑、展演与话语争夺

Survival in the Wilderness and Poetry from afar:Camping Memory Reshaping,Display and Discourse Scramble on Social Media Platforms

近两年,社交媒体平台刮起了一股“精致露营”风,美图打卡、精致器具、乡野氛围等仪式感的打造与凸显,备受年轻人喜爱,也让社交媒体上的露营记忆发生了转变与拓展,强调野外探险与艰苦求生的早期风格不再是露营记忆的唯一表征。在记忆理论的视角之下,社交媒体的新露营潮以唤醒个人记忆的刻写为起点,以共享与协作的形式对集体记忆文本进行重塑,并在平台的强大算法助力下实现了对露营记忆的数字化整合。具体来看,露营的社交媒体记忆实践通过符号化表达、空间化建构以及媒介化展演得以展开。露营记忆的生产与建构还存在一定的记忆失真、失焦等问题,这源自社交媒体记忆生产中话语权的伪赋权趋势与主导权的争夺乱象。

Over the past two years,a phenomenon known as "exquisite camping" has gained traction on social media platforms,marked by the creation and emphasis of rituals like image check-ins,sophisticated equipment,and a rural atmosphere—elements that resonate strongly with young audiences.This trend has not only transformed but also expanded the narratives of camping memories on social media,signaling a departure from the earlier wilderness exploration and rugged survival styles that once dominated camping representations.Drawing from memory theory,the new camping trend in social media begins by invigorating the narration of personal memories.It reshapes collective memory narratives through sharing and collaboration,ultimately achieving the digital integration of camping memories with the aid of powerful platform algorithms.Specifically,social media's camping memory practices unfold through symbolic expression,spatial construction,and media performances.Despite these advancements,the production and construction of camping memories encounter challenges such as memory distortion and defocusing.These issues stem from the pseudo-empowerment trend of discourse power and the chaotic competition for dominance within the realm of social media memory production.