21世纪中国动画产业政策体系构建及其对动画创作的影响

Construction of Industrial Policy System for ChineseAnimation in the 21st Century and Its Impact onAnimation Creation

进入21世纪初,出于在文化艺术领域落实建立社会主义市场经济体制的需要、考虑意识形态与文化安全、抓住新兴产业发展机遇、把握文化体制改革的重要抓手等原因,中国开始构建动画产业政策体系。经过十余年的发展,形成了由“税收优惠政策”“创建产业专项扶持基金”“扶持产业园区、增加产业集中度,培育骨干企业”“媒介监管与扶持政策”“技术水平提升”和“实施走出去策略”六个部分组成的完整政策体系,推动了中国动画产业的跨越式发展。然而,政策执行过程中出现的问题应得到针对性的调整、充实和完善,以使政策效能得到最大限度的发挥。

At the beginning of the 21st century,because of the need to establish a socialist market economy system in the field of culture and art,as well as the consideration of ideology and cultural security,with an aim to seize the development opportunities of emerging industries and comply with the cultural system reform,China has begun to construct a policy system for the animation industry.Over ten years of development,a complete policy system consisting of six parts,including“preferential tax policy”,“provide special support funds for the industry”,“support industrial parks,increase industrial concentration and cultivate backbone enterprises”,“media supervision and policy support”,“improvement of technological level”as well as“implement the strategy of going global”,has been formed,which has promoted the leapfrog development of China’s animation industry.As for the problems that arise in the process of policy implementation,targeted adjustments,enrichment as well as improvement should be made to maximize the effectiveness of the policy.