以社会主义核心价值观丰富教育出版蓝海的研究

Research on Enriching the Educational Publishing Blue Ocean with Core Socialist Values

本文从新时代中国特色社会主义的现实背景出发,以图书领域为切入点,分析了教育出版领域社会主义核心价值观出版情况的阶段性特征:在销数量略有波动,总体仍呈持续升温态势;理论建树较多,普及实践成果较少;目标读者层次较高,受众接受度较低。简要分析了这些特征存在的原因,以此为出发点对以社会主义核心价值观丰富教育出版蓝海的特征进行分析,阐释了其大势所趋、众望所归、大道至简的时代要素和现实需求。为此,教育出版机构应该优化出版内容、更新发展理念,为教育出版提供思想导向;丰富出版形式、广开教育范围,为教育出版拓宽有效渠道;创新顶层设计、丰富体系构架,为教育出版提供优化样式。

Starting from the historical background of socialism with Chinese characteristics in the new era,this paper analyzes the periodical characteristics of the publication of core socialist values in the field of educa-tional publishing.First,the amount of sales has fluctuated slightly,but the overall trend is still continuing to rise.Second,there are many achievements in theory,but few in popularization and practice.Moreover,relatively high level of target readers and relatively low acceptance of audiences is the third characteristic.This paper briefly ana-lyzes the reasons for the existence of these characteristics,and as a starting point,puts forward the prediction of enriching the blue ocean of educational publishing with core socialist values,and explains that this prediction is the era element and realistic demand of the general trend,popular expectation and simplicity of great truths.Therefore,it is suggested that the publishing house should optimize the publishing content,update the develop-ment concept,and provide ideological guidance for educational publishing;enrich the publishing forms and ex-pand the scope of education to broaden the effective channels for educational publishing;innovate the top-level design and enrich the system framework to provide optimal patterns for educational publishing.