基于SWOT分析的图书馆短视频推广策略研究

Research on short video promotion strategy of library based on SWOT analysis

运用SWOT分析法,对图书馆短视频推广的优势、劣势、机遇、威胁进行深入分析,利用矩阵对四种因素进行匹配,在此基础上探讨短视频推广策略,以期为图书馆开展短视频推广服务提供参考与借鉴。

The article uses SWOT analysis to analyze the strengths,weaknesses,opportunities,and threats of short video promotion in libraries,and uses a matrix to match the four factors,on the basis of which the strategies of short video promotion are discussed,in order to provide reference for libraries to develop short video promotion services.