民族地区公众绿色意识与生活方式协同性分析

Analysis on the Synergy between Public Green Awareness and LifestyleinEthnicAreas

公众作为社会发展的重要推动者,其绿色意识在塑造可持续的生活方式方面发挥着重要作用。基于计划行为理论和创新扩散理论,采用偏最小二乘结构方程模型(PLS-SEM),以青海省作为研究对象,探究民族地区公众绿色意识与生活方式协同性。研究结果表明,公众绿色意识受外部政策及宣传氛围影响显著,对生活方式选择具有重要引导作用,社会规范、创新行为以及知觉行为对协同性影响存在差异性。其结果揭示了民族地区公众绿色意识与生活方式协同性的溢出效应,为制定切实可行的环境保护政策和可持续发展战略,转变民族地区公众生活方式提供理论支撑,同时,深入理解公众行为的协同性,有助于激发公众的绿色意识,促进社会的可持续发展。

As an important promoter of social development,the public's green awareness plays an important role in shaping a sustainable lifestyle.Based on the theory of planned behavior and the theory of innovation diffusion,using the partial least squares structural equation model(PLS-SEM),taking Qinghai Province as the research object,this paper explores the synergy between public green awareness and lifestyle in ethnic areas.The results show that public green awareness is significantly affected by external policies and publicity atmosphere,which plays an important role in guiding lifestyle choices.Social norms,innovative behaviors and perceived behaviors have different effects on synergy.The results reveal the spillover effect of the synergy between public green awareness and lifestyle in ethnic areas,which provides theoretical support for the formulation of feasible environmental protection policies and sustainable development strategies,and the transformation of public lifestyle in ethnic areas.