基于游客群体“年轻化”的红色旅游资源开发路径研究

A Study on the Development Path of Red Tourism Resources Based on the"Become Younger"of Tourist Groups

革命老区既是我国革命文化的发祥地,也是当前精神文明建设的重要“根据地”。如今许多地区依托革命老区的红色文化资源形成了极具中国风貌的特色主题旅游形式。近年来,红色旅游产业高速发展,红色旅游游客群体的“年轻化”趋势愈发明显。基于游客群体的“年轻化”趋势,梳理和分析当前红色旅游产品和服务开发的具体问题,寻找红色旅游文化资源的合理挖掘和创意再造路径具有重要的现实意义。

The old revolutionary areas are not only the birthplace of China's revolutionary culture,but also the important"base area"of the current spiritual civilization construction.Nowadays,many regions have formed special theme tourism forms with Chinese features relying on the red cultural resources of the old revolutionary base areas.In recent years,the red tourism industry has developed rapidly,and the"become younger"trend of red tourism tourists has become increasingly obvious.Based on the"become younger"trend of tourist groups,this paper sorts out and analyzes the specific problems in the current development of red tourism products and services,and looks for a reasonable mining and creative reconstruction path of red tourism cultural resources.