生态旅游背景下的阿克苏地区4A景区英语公示语翻译现状研究

A Study on the Translation of English Public Signs in 4A Scenic Areas in Aksu Prefecture under the Background of Ecotourism

阿克苏地区加快发展生态旅游,由旅游资源大区向旅游经济强区跨越,旅游产业质量不断迈上新台阶,“丝路古龟兹·神奇阿克苏”特色旅游品牌吸引着八方来客。景区呈现的公示语是旅游宣传的主要窗口,其翻译质量直接关系到信息的传递和我国涉外旅游的形象,但由于多方面原因,阿克苏地区4A景区英语公示语翻译不尽如人意。为此,该文以生态旅游为背景,具体分析阿克苏地区4A景区英语公示语翻译的现状,为解决阿克苏地区4A景区英语公示语翻译问题提供参考,以促进阿克苏地区4A景区英语公示语翻译工作的进一步优化,从而推动阿克苏地区生态旅游的可持续发展。

The Aksu Prefecture has accelerated the development of ecotourism,leaping from a large area of tourism resources to a strong area of tourism economy,and the quality of the tourism industry has constantly reached a new level.The unique tourism brand of"Silk Road Guqiuzi·Magic Aksu"has attracted visitors from all over the world.The public signs presented in the scenic areas are the main window for tourism publicity,and the quality of their translation is directly related to the transmission of information and the image of China's foreign tourism.However,due to various reasons,the translation of English public signs in 4A scenic areas in the Aksu Prefecture is not satisfactory.Therefore,this paper takes ecotourism as the background,specifically analyzes the current situation of English public signs translation in 4A scenic areas in the Aksu Prefecture,provides reference for solving the problem of English public signs translation in 4A scenic areas in the Aksu Prefecture,and promotes the further optimization of English public signs translation in 4A scenic areas in the Aksu Prefecture,so as to promote the sustainable development of ecotourism in the Aksu Prefecture.