新媒体对青年文化认同的影响及对策研究

Research on the Influence and Countermeasures of New Media on Youth Cultural Identity

新的媒介形态是随时代发展而生成的,已经融入当今社会生活,并与青年联系紧密。新媒体的迅速崛起为中华文化的传播创造新的途径与方式,但是新媒体平台承载着大量信息且传播的文化内容真假难辨。西方文化的渗透对青年发展造成一定影响。青年作为中国特色社会主义建设的接班人,承担着历史重任,新媒体时代下成长的青年面临着不同以往的机遇与挑战。因此,要充分认识新媒体对青年群体文化认同的影响,通过加强对中华文化的开发与萃取,运用现代技术对传统文化进行现代化开发,积极创新喜闻乐见的文化节目传播方式,以此来消解青年群体文化认同的弱化,进而增强其民族自信。

The new media form has emerged with the development of the times,has been integrated into today's social life,and is closely connected with young people.The rapid rise of new media has created new ways and means for the dissemination of Chinese culture,but new media platforms carry a large amount of information and the authenticity of cultural content disseminated is difficult to distinguish.The infiltration of Western culture has had a certain impact on the development of young people.As the successors in building socialist modernization,young people bear the historical responsibility.Growing up in the era of new media,young people face different opportunities and challenges from the past.Therefore,it is necessary to fully understand the impact of new media on the cultural identity of young people.By strengthening the development and extraction of Chinese culture,utilizing modern technology to modernize traditional culture,and actively innovating popular cultural program dissemination methods,we can eliminate the weakening of cultural identity among young people and enhance national confidence.