新媒体时代博物馆教育的发展路径探究

Exploring the Development Path of Museum Education in the New Media Era

日新月异发展的新媒体技术不断被运用于博物馆教育中,其拓展了博物馆教育的时间与空间,推动了博物馆教育资源的跨界融合与开放共享,也使博物馆提供个性化教育成为可能。然而,新媒体时代的到来也加剧了博物馆馆际间教育水平的差距;线上教育内容缺乏系统性规划,碎片化特征显著;受众群体知识接收流量差异更加明显。因此,积极探寻新媒体技术与博物馆教育的有效互动范式,树立“以人为本”的博物馆教育理念,建立系统化博物馆教育受众研究机制,开创博物馆教育资源融合与共享新模式,打造高质量博物馆教育活动,积蓄博物馆教育发展新动能,实现“1+1>2”的叠加效应,是新形势下博物馆教育稳健、系统、可持续发展的内在需求,也是博物馆学学科建设不可或缺的部分,研究意义重大。

The rapidly developing new media technology is constantly being applied in museum education,expanding the time and space of museum education,promoting the cross-border integration and open sharing of museum education resources,and making it possible for museums to provide personalized education.However,the arrival of the new media era has also exacerbated the gap in educational levels between museums;the online education content lacks systematic planning and is characterized by significant fragmentation;the difference in knowledge and traffic received by the audience is more pronounced.Therefore,actively exploring effective interactive paradigms between new media technology and museum education,establishing a"people-oriented"museum education concept,establishing a systematic research mechanism for museum education audiences,creating a new model for the integration and sharing of museum education resources,creating high-quality museum education activities,accumulating new momentum for the development of museum education,and achieving the superposition effect of"1+1>2"is the inherent demand for stable,systematic,and sustainable development,and also an indispensable part of the discipline construction of museum science.Its research is of great significance.