5W模式下中国文化海外传播及汉语文化推广研究

Research on Chinese Culture Overseas Communication and Cultural Teaching Strategies under the 5W Model

面对当前全球化的国际局势,近年来,中国通过多种方式塑造中国文化品牌形象,加强海内外语言文化交流传播。该文以传播学先驱哈罗德·拉斯韦尔的“5W”模式为基点,结合国际中文教育研究及传播学相关理论,论证中国文化传播及对外文化教学当前存在的问题,并提出5个方面的应对策略:(1)广泛采用多样化传播路径;(2)充分构建多元传播推广队伍;(3)精准定位文化输出内容;(4)持续关注受众文化需求;(5)科学评估文化教学与传播效果。旨在深入探究中国文化传播与对外文化教学的诸多可能,促进国际中文教学与中国文化海外传播的深度结合。

In the face of the current global situation,in recent years,China has shaped its cultural brand image through various means and strengthened language and cultural exchange and dissemination at home and abroad.This article is based on the"5W"model proposed by Harold Lasswell,a pioneer in communication studies,and combines international Chinese education research and related theories of communication studies to demonstrate the current problems in Chinese cultural dissemination and foreign cultural teaching,and proposes five coping strategies:(1)widely adopting diverse communication paths;(2)fully building a diverse communication and promotion team;(3)accurately positioning cultural output content;(4)continuously paying attention to the cultural needs of the audience;(5)scientifically evaluate the effectiveness of cultural teaching and dissemination.It is intended to deeply explore the many possibilities of Chinese cultural dissemination and foreign cultural teaching,and promote the deep integration of international Chinese language teaching and overseas dissemination of Chinese culture.