环保节能背景下新能源汽车市场营销策略

Marketing Strategy of New Energy Vehicles under the Background of Environmental Protection and Energy Saving

为顺应时代发展潮流、推动新能源汽车发展,文章立足环保节能的视角,围绕新能源汽车市场营销展开分析,并提出相应的策略。文章首先简述了我国新能源汽车的发展形势,其次采取SWOT法围绕Q公司发展现状进行分析,最后结合Q公司的市场营销现状从产品、价格、渠道、促销四个层面提出了相应的市场营销策略,以供参考。

To conform to the development trend of the times and promote the development of new energy vehicles,this paper analyzes the marketing of new energy vehicles from the perspective of environmental protection and energy saving,and puts forward corresponding strategies.This paper first briefly describes the development situation of new energy vehicles in China,then adopts the SWOT method to analyze the development status of Q company,and finally puts forward the corresponding marketing strategy from the four levels of product,price,channel and promotion based on the marketing status of Q company for reference.