升维·赓续·省思:智媒时代红色文化的未来传播图景

Ascending-sustaining-reflecting:Future communication vision of red culture in the era of intelligent media

作为革命性技术的智能媒体已成为推动红色文化升维传播的强力引擎。文章以智媒时代为研究背景,探讨红色文化的未来发展蓝图、智媒赓续启思、风险及其治理等内容。在智能媒体的加持下,红色文化呈现出从“三维虚实”转向“多元宇宙”、从“线性时空”转向“非线性时空”、从“信息单流”转向“自然交互”的未来发展蓝图。智媒时代红色文化的赓续传播在获得内容生活化、主体拓源化和交互游戏化等经验启思的同时,也面临着智媒技术歪曲红色历史、亵渎红色精神以及反噬文化本体等风险。对此,需要从多元主体的角度强化构建正向的智媒价值观,共同开辟智媒时代红色文化未来传播的新境界。

Intelligent media,as a revolutionary technology,has become a powerful engine to promote the ascending communication of red culture.The article takes the era of intelligent media as the research background and discusses the blueprint for the future development of red culture,the continued enlightenment of intelligent media,risks and their regulation.With the support of intelligent media,red culture presents a future development blueprint from"three-dimensional virtuality and reality"to"multiverse",from"linear space-time"to"non-linear space-time",and from"unidirectional flow of information"to"natural interaction".While the continuous communication of red culture in the era of intelligent media has been enlightened by the experiences of living content,subject diversification and interaction gamification,it also faces the risk of intellectual media technology distorting red history,desecrating red spirit and devouring the cultural essence.In this regard,it is necessary to strengthen the construction of positive intellectual media values from the perspective of multiple subjects,so as to jointly open up a new realm for the future communication of red culture in the era of intelligent media.