进场与在场:具身出版的特质和践行

Entry and Presence: The Characteristics and Practice of Embodied Publishing

出版活动具有鲜明的具身属性,回归具身认知体验情景,引发情感共鸣、实现价值认同是出版焕发新活力的路径。具身出版通过将大众身体置于具体或虚拟真实的情境中,吸引受众参与出版活动,认知出版物价值,引发情感共鸣,形成价值认同,搭建受众与出版物间的桥梁,展现出身临其境的实践性、从一而终的过程性和精准传播的圈层性。具身出版的践行在于理念先行,指引具身出版方向;洞察供需,打造具身出版精品;善用技术,共享具身数字基建;创设情境,共创具身阅读体验,通过丰富多样的具身出版实践,推进出版的创新发展。

Publishing activities have distinct embodied attributes,and returning to embodied cognitive experiences to trigger emotional resonance and achieve value identification is a way for publishing to revitalize itself.Embodied publishing attracts audiences to participate in publishing activities by immersing their bodies in concrete or virtual reality situations,recognizing the value of publications,triggering emotional resonance,forming value identification,building a bridge between the audience and publications,and showcasing the practicality of immersive experience,the process of consistency,and the circle of precise dissemination.The practice of embodied publishing lies in putting ideas first and guiding the direction of embodied publishing;gaining insights into supply and demand,creating personalized publishing boutiques;making good use of technology and sharing tangible digital infrastructure;creating scenarios and co-creating embodied reading experiences.Therefore,innovation of publishing can be achieved through rich and diverse embodied publishing practices.