供应链企业绿色技术创新行为的驱动机制

Research on the Driving Mechanism of Green Technology Innovation in Supply Chain Enterprises

基于ISM模型分析了供应链企业绿色技术创新行为各影响因素的内在关联.研究结果表明:政府环境规制和政府激励政策是影响供应链企业绿色技术创新的深层因素,消费者绿色偏好、媒体绿色宣传、供应链合作机制、绿色技术创新成本是中层因素,企业环境保护意识和企业创新资源水平是表层因素.最后,在ISM模型分析的基础上得出结论,并从深层因素、中层因素及表层因素角度提出对应的建议.

Based on ISM model,this paper analyzes the internal correlation of various influencing factors of green technology innovation of supply chain enterprises.The results show that government environmental regulation and government incentive policy are the deep layer factors that affect the green technology innovation of supply chain enterprises;consumer green preference,media green publicity,supply chain cooperation mechanism and green technology innovation cost are the middle layer factors;the environmental protection awareness and innovation resource level of enterprises are surface layer factors.Finally,based on the analysis of ISM model,conclusions are drawn and corresponding suggestions are proposed from the perspective of deep layer factors,middle layer factors and surface layer factors.