数字拜物教下劳动异化的生成与扬弃

Generation and Sublation of Digital Labor Alienation under Digital Fetishism

数字拜物教是资本簇拥下的全新拜物形式,它不仅是人们对数据的主观崇拜,更是一种数字资本逻辑下的隐形社会控制形态。数字拜物教实现了对人类生产生活的由内而外的剥削和奴化,且集中体现在数字劳动异化问题上。数字劳动异化是马克思异化劳动理论在数字时代的最新表现,其内在生成于资本逻辑的运作、数字平台的搭建以及数字社会的全方位监控。数字劳动异化不仅加剧了数字资本的压榨程度,还造成了数字社会的畸形发展。文章从数字技术价值取向、数字平台发展模式和主体劳动意识三个方面探讨了如何实现数字劳动异化的扬弃,以期为制定符合中国特色的数字经济发展模式提供参考。

Digital fetishism is a new form of fetishism surrounded by capital,which is not only people’s subjective worship of data,but also an invisible form of social control under the logic of digital capital.It brings about an inside-out exploitation and enslavement of human production and life,and is mainly reflected in digital labor alienation.The digital labor alienation is the latest manifestation of Marx’s theory of alienated labor in the digital age.It is generated internally from the operation of capital logic,the construction of digital platform and the all-round monitoring of digital society.The digital labor alienation not only aggravates the intensity of digital capital exploitation,but also causes the abnormal development of digital society.In this paper,how to realize the sublation of digital labor alienation is explored from three aspects:the value orientation of digital technology,the development mode of digital platform and the subjective consciousness of labor,so as to provide reference for the formulation of a digital economy development model with Chinese characteristics.