从知识分子到工人群体:共产党早期组织报刊“跨阶级”传播话语策略与宣传实践

From Intellectuals to Workers:The"Cross-class"Discourse Strategy and Communication Practice of Early Communist Party Group's Newspapers

共产党早期组织成立后,以团结和组织工人群众为重要任务,而此时党组织内成员却大多为共产主义知识分子。在不同阶级内实现对话,促进工人运动与先进理论结合,是早期党组织创办报刊的主要目的。通过分析《劳动音》和《工人周刊》的话语策略,可以看出工人阶级是共产党早期组织创办报刊时最根本的读者定位,报刊通过版面安排、情感倾向与议题呈现三个方面,从事实和情感维度凸显出工人阶级的核心地位,在工人阶级与共产党之间构建密切联系;同时,早期党组织通过报刊影响力的扩散来宣传和领导工人运动,从而推动社会革命的进程。

After the establishment of the early organizations of the Communist Party of China,uniting andorganizing the masses of workers became an important task,most members of the party organization were communist intellectuals at the same time.How to carry out dialogue among different classes and promote the combination of the labor movement and advanced theories was the main purpose of newspapers of the early party organizations.By analyzing the discourse strategies of"Voice of Labor"and"Workers Weekly"founded by the early Communist Party organizations in Beijing,it could be seen that its target audience was the working class.By special arrangements of news layout,emotional orientation and presentation of issues,these newspapers tried to highlight the core status of the working class,thus to build a close relationship between working class and Communist Party.At the same time,early Communist Party organizations propagated and led the labor movement through the spread of the influence of newspapers,and to promote the process of Chinese social revolution.