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价值共创视角下B站知识类视频可持续发展的内在机理与未来路径

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摘要 面对知识类视频的阶段性火爆和长远发展难题,B站平台兼顾各方、着力精准,以多元内容聚集多样群体,实现了各主体的利益共得、价值共创。文章基于价值共创的视角探讨其成功背后的内在逻辑,以期为B站知识类视频的可持续发展给出建议。B站要在识别关键价值要素的基础上做到优化软硬件设施,提升平台资源的可供性;完善创作激励机制,盘活平台的存量用户;强化跨平台合作力度,构建破圈盈利版图。
出处 《视听界》 2023年第6期27-31,共5页
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