色彩在品牌设计中的运用——以东山口景点品牌颜色分析为例

The Application of Color Theory in Brand Design——Taking Dongshankou Scenic Spot Brand Color Analysis as an Example

随着全球化和数字化的进程,品牌设计成为了企业和景点赢得消费者的重要手段。其中,色彩作为品牌设计的重要组成部分,其在塑造品牌形象和影响消费者行为方面的作用不容忽视。东山口,作为一处知名景点,其品牌设计在引导游客体验和印象形成方面起到了关键作用。因此,本文将以东山口为例,探索色彩在品牌设计中的应用。

With the process of globalization and digitalization,brand design has become an important means for enterprises and scenic spots to win consumers.Among them,color,as an important part of brand design,its role in shaping brand image and influencing consumer behavior can’t be ignored.Dongshankou,as a well-known scenic spot,its brand design plays a key role in guiding tourists'experience and impression formation.Therefore,this paper takes Dongshankou as an example to explore the application of color in brand design.