“两山”理念引领下余村实践的多模态跨文化传播研究

A Study on Multi modal Intercultural Communication of Practices of the“Two Mountains”Theory in Yucun Village

跨文化传播“两山”理念引领下的余村绿色发展是讲好中国故事的重要组成部分。余村绿色发展的传播实践经历了从单模态传播到多模态传播,从文化内传播到跨文化传播的转变。“两山”理念引领下的余村实践的多模态跨文化传播策略主要体现在:重视跨文化传播特性,优化多模态跨文化传播内容与呈现方式;实现多模态跨文化传播主体的多元化,达到民间传播与官方传播互补;实现多模态跨文化传播媒介的多元化,促进融媒体综合利用。这些策略有助于更好地实现“两山”理念引领下的余村实践的跨文化国际传播。

The intercultural communication of the green development in Yucun village guided by the“Two Mountains”theory is an important part of telling genuine and engaging Chinese stories in the international community.The communication practice of the green development in Yucun village has undergone the changes from single to multiple modality communication,and from communication in China to intercultural communication.This paper discusses three strategies of the multi modal intercultural communications of the green development in Yucun village.Firstly,attention should be paid to the specialness of cross cultural communication so that the choice and presentation of the content of multi modal intercultural communication of the green development in Yucun village can become more effective.Secondly,non official subjects should be encouraged to participate in the multi modal intercultural communication so as to let non official and official communications complement each other.Thirdly,various social media should be adopted in the multi modal intercultural communication.All this contributes to a better international communication of practicing the“Two Mountains”theory in Yucun village.