“情感共同体”传播路径加快中医药文化对外传播

Research on Accelerating the International Communication of Traditional Chinese Medicine Culture through the Communication Path of"Emotional Community"

近年来,中医药文化的对外传播机制逐渐从知识共同体向情感共同体转变,并形成了两种不同的对外传播路径。论述了中医药海外传播现状,讨论了两种传播路径在受众、传播媒介等方面的异同及优缺点,提出中医药文化传播机制的转变体现了中医药文化传播主体的实践自觉,为中医药国际传播的提供了新的思路。

In recent years,the international communication mechanism of traditional Chinese medicine culture has gradually shifted from a knowledge community to an emotional community,and has formed two different paths of international communication.This paper first discussed the current situation of international communication of traditional Chinese medicine,then discussed the similarities and differences,advantages and disadvantages of the two communication paths in terms of audience and media,and proposes that the transformation of the communication mechanism of traditional Chinese medicine culture reflects the practical consciousness of the main body of traditional Chinese medicine culture dissemination,providing new ideas for the international dissemination of traditional Chinese medicine.