“一带一路”背景下中国—东盟合拍片的共情传播分析与前瞻思考

Analysis and Prospective Thinking on Empathic Communication of China-ASEAN Co-produced Films under the Background of the“the Belt and Road”

“一带一路”倡议为中国与东盟开展电影跨区域合作提供了新契机。推进中国—东盟合拍片的共情传播,成为影视传播领域践行这一合作共赢理念的一种重要途径。在共情传播视域下聚焦2013—2023年间的中国(内地)—东盟合拍片,可总结其成效、剖析其瓶颈,针对“共情诉求流于浅表”“共情效力撕裂”“共情带宽不足”等问题,从“基于互认与联结寻找共情基因”“着眼文本打造加强共情叙事”“依托宣发助力打通共情链路”三个方面提出破解思路。

The Belt and Road Initiative(BRI)provides a new opportunity for China and ASEAN to carry out cross-regional cooperation in the field of film, and promoting the empathic communication of China-ASEAN co-productions has become an important way to practice the concept of win-win cooperation.Focusing on the China-ASEAN co-produced films from 2013 to 2023,we can summarize their effectiveness and analyze their symptoms from the perspective of empathic communication.In response to issues such as “superficial demands for empathy”,“tearing apart the effectiveness of empathy”,and“insufficient bandwidth of empathy”,solutions can be proposed from three aspects: “searching for empathy genes based on mutual recognition and connection”,“focusing on text to strengthen empathy narrative”,and “relying on publicity to help connect empathy links”.