新媒体语境下艺术传播学的学科定位、研究取向与范式革新

The Disciplinary Positioning,Research Orientation,and Paradigm Innovation of Art Communication Studies in the Context of New Media

进入21世纪以来,艺术传播领域在新媒体语境中涌现出许多新的现象与问题,对艺术传播学的学理体系提出了新的诉求和挑战,因此,迫切需要对艺术传播学的学科定位、研究取向与研究范式进行梳理与探讨。艺术传播学是根植于艺术学理论体系、运用传播学的理论工具和研究方法来剖析艺术传播现象与问题的一门艺术交叉学科。在新媒体语境下,艺术传播的媒介转向、新媒体赋能艺术传播和全球化视野下艺术的跨文化传播等问题已经成为当下值得重点关注的研究方向。艺术传播学应汲取艺术学既有的理论研究成果并不断延展艺术学理论体系,在多学科的方法论中去寻求适合自己的研究范畴和研究方法,在中国文化立场上建构具有中国特色的学科风貌。

Since the 21st century,many new phenomena and problems have emerged in the field of art communication in the context of new media,posing new demands and challenges to the theoretical system of art communication.Therefore,it is urgent to clarify and explore the disciplinary positioning,research orientation,and methodological path of art communication.Art Communication is an interdisciplinary field of art that is rooted in the theoretical system of art and utilizes the theoretical tools and research methods of communication to analyze the phenomena and problems of art communication.In the context of new media,the media shift of art communication,the empowerment of art communication through new media,and the cross-cultural communication of art from a global perspective have become research directions that are worth paying close attention to.Art communication studies should draw on the existing theoretical research achievements of art studies and continuously expand the theoretical system of art studies.They should seek suitable research categories and methods from multidisciplinary methodologies,and construct art communication studies with Chinese characteristics based on the perspective of Chinese culture.