时尚服装数字交互陈列的创新路径研究

Research on the Innovative Path of the Digital Interactive Display of Fashion Clothing

随着我国社会经济的飞速发展,人们的经济物质水平得到了有效提升,消费者的消费需求也发生了一定的改变,由过去的标准化逐渐趋向于个性化。在服装行业,通过对服装进行恰当的陈列,不仅能够将服装的特点充分展现出来,而且也能够有效激发消费者的购物欲望。目前,传统的服装陈列方式已经无法给消费者带来良好的消费体验,而基于全新科技的数字交互陈列方式,能够将服装产品的品牌形象充分展现出来,给消费者带来多重感官体验,激发消费者的购物欲望。基于此,本文将重点探索时尚服装数字交互陈列的创新路径,为相关工作从业者提供可参考的建议。

With the rapid development of China's social economy,people's economic and material level has been effectively improved,and the consumer demand has also changed to a certain extent,from the past standardization gradually tends to the personalized.In the clothing industry,through the appropriate display of clothing,it can not only fully display the characteristics of clothing,but also can effectively stimulate the shopping desire of consumers.At present,the traditional fashion display mode has been unable to bring consumers a good consumption experience,and the digital interactive display mode based on the new technology can fully display the brand image of clothing products,bring consumers multiple sensory experience,and stimulate consumers'shopping desire.Based on this,this paper will focus on exploring the innovative path of digital interactive display of fashion clothing,and provide reference suggestions for related work practitioners.