大白兔奶糖传统节日视觉推广设计

White Rabbit Milk Candy Traditional Festival Visual Promotion Design

大白兔奶糖是无数人童年的甜蜜记忆,为了连接数字时代的潮流,促进品牌的创新发展,本文首先介绍了老字号大白兔品牌的发展历程,分析了使用插画海报和表情包进行品牌推广的必要性。为了使大白兔产品更具吸引力,设计中将大白兔的独特元素与中国传统节日的元素融合,并保持与品牌的整体风格相一致,使其更具现代感。本文将数字时代的设计推广技术与历史悠久的大白兔品牌联系起来,这不仅使消费者产生了一定的沉浸感和亲近感,也与年轻人的情感相通,提升了品牌的情感价值。

Big white rabbit milk candy is a sweet memory of countless people's childhood.In order to connect with the trend of the digital age and promote brand innovation and development,this article first introduces the development process of the time-honored Big White Rabbit brand,and analyzes the necessity of using illustration posters and emoticons for brand promotion.In order to make the products of the Great White Rabbit more attractive,the unique elements of the Great White Rabbit are integrated with the elements of traditional Chinese festivals in the design and kept consistent with the overall style of the brand,making it more modern.The research in this article links the design and promotion technology of the digital age with the long-standing White Rabbit brand,which not only creates a certain sense of immersion and closeness for consumers,but also connects with the emotions of young people,enhancing the emotional value of the brand.