数智时代中医药科普动画的应用拓展研究

Research on the Application and Expansion of Chinese Medicine Science Popularization Animation Design in the Age of Digital Intelligence

在国家大力发展中医药的导向下,中医药科普宣传获得更多机会和平台。但中医文化内涵博大精深、文字晦涩难懂,如何将其文化意味和理论知识更好地传达是中医药科普工作中的一大难题。本文基于动画在中医药科普中的应用现状和存在问题进行分析,进一步深入探讨具体可行的动画表达方式和应用场景。数字化、智能化转型已是时代必然趋势,科技的赋能将拓展动画在中医药科普中的应用,深入至核心内容生产领域,范围拓宽至产业领域,促进中医药普及与传播并推动行业发展。

Under the guidance of the country's vigorous development of traditional Chinese medicine,the popularization of traditional Chinese medicine has gained more opportunities and platforms.However,the cultural connotation of traditional Chinese medicine is vast and profound,and the writing is obscure and difficult to understand.How to better convey its cultural significance and theoretical knowledge is a major challenge in the popularization of traditional Chinese medicine.This article analyzes the current application status and existing problems of animation in the popularization of traditional Chinese medicine,and further explores specific and feasible animation expression methods and application scenarios.Digitalization and intelligent transformation have become an inevitable trend of the times.The empowerment of technology will expand the application of animation in the popularization of traditional Chinese medicine,deepen into the core content production field,expand the scope to the industrial field,promote the popularization and dissemination of traditional Chinese medicine,and promote industry development.