地域文化在农产品文创设计中的应用策略

Research on the Application of Regional Culture in Cultural and Creative Design of Agricultural Products

随着时代发展,社会大众的文化素养日益提升,传统的农产品设计已经难以满足消费者的文化需求。将文化创意渗透到农产品设计领域,能够为我国农业发展开拓出全新的道路。地域文化可以提升农产品的知名度与品牌价值,使农产品具备新的产品内涵。文章结合地域文化与农产品文创的基本特征,针对农产品文创设计的原则及问题,提出文化元素挪用法、跨界设计法、人文情感共鸣法等策略,以期提升农产品文创设计的实效性,促进我国农业经济的健康发展。

With the development of the times and the increasing cultural literacy of the general public,traditional agricultural product design has become difficult to meet the cultural needs of consumers.Integrating cultural creativity into the field of agricultural product design can open up a new path for China's agricultural development.Regional culture can enhance the visibility and brand value of agricultural products,giving them new product connotations.The article combines the basic characteristics of regional culture and agricultural product cultural and creative design,and proposes strategies such as cultural element diversion,cross-border design,and cultural emotional resonance to address the principles and issues of agricultural product cultural and creative design.The aim is to enhance the effectiveness of agricultural product cultural and creative design and promote the healthy development of China's agricultural economy.