高校思政类微信公众号建设与发展研究

Research on the Construction and Development ofWechat Official Account of College Ideological and Political Education

在全媒体时代,以权威性、指向性、辐射性为主要特征的高校思政类微信公众号已经成为大学生获取信息的主要平台之一。高校思政类微信公众号的建设,在一定程度上为思想政治教育注入了新的活力,但受育人定位导向、教育内容形式、运营管理水平等因素影响,滞缓了其发展脚步。为进一步促进高校思想政治教育高质量发展,现从顶层设计、内容供应、形式创新、队伍管理四个维度来探索高校思政类微信公众号建设与发展的提升路径。

In the era of omnimedia,the WeChat Official Account,mainly characterized by authority,directivity and radiation,has evolved into one of the main platforms where college students get information.To a certain extent,the construction of WeChat Official Account has injected new vitality into ideological and political education,while its development has been slowed down due to factors such as education orientation,education content and form,and operation management.To further promote the high-quality development of ideological and political education in college,the path for better construction and development of WeChat Official Account should be explored from four dimensions:top-level design,content supply,form innovation and team management.