区块链技术对文化传播的影响机制研究

Discussion on the Influence Mechanism of Blockchain Technologyin Cultural Transmission

随着互联网等新兴技术的发展,文化版权市场秩序紊乱。为肃清文化版权市场障碍,有必要探讨区块链技术对文化传播内在要素的影响机制以建立健康有序的文化传播生态环境。从文化传播过程的五要素入手,具体分析区块链对传播者、信源、受传者、传播渠道、传播效果的影响,指出区块链去中心化架构、链式结构、时间戳、不对称加密技术可为文化传播提供信用背书与安全保障,优化版税分配,提供精准传播渠道,增强传播效果。

With the development of Internet emerging technologies,the order of cultural copyright market is disor⁃dered.In order to eliminate the obstacles in the cultural copyright market,it is necessary to explore the influence mecha⁃nism of blockchain technology on the internal elements of cultural transmission establish a healthy and orderly cultural communication ecological environment.Starting from the five elements of the cultural transmission process,this paper spe⁃cifically analyzes the influence of blockchain on disseminators,information sources,receivers,transmission channels and transmission effects,and points out that blockchain’s decentralized architecture,chain structure,timestamp and asym⁃metric encryption technology can provide credit endorsement and security guarantee for cultural transmission,optimize royalty distribution,offer accurate transmission channels,and enhance the transmission effects.