全媒体时代高校网络意识形态话语建构研究

Construction of College Network Ideological Discourse in All-media Era

意识形态工作是为国家立心、为民族立魂的工作。新传播技术的发展使社会加速迎来一个全媒体时代,全程媒体、全员媒体、全息媒体和全效媒体的传播格局不仅塑造了新的传播生态,也使得网络意识形态斗争进入更加复杂的阶段,高校网络意识形态安全面临极大挑战。当前,高校网络意识形态话语存在话语传播时间滞后、话语表达较为单调、话语主体对话缺乏等问题。为此,要有针对性地进行网络意识形态话语建构,变“延时”话语为“即时”话语,变“单调”话语为“复合”话语,变“独白”话语为“对话”话语,不断提升高校网络意识形态话语的时效性、生动性和对话性,从而牢牢守住高校网络意识形态阵地。

The task of ideology lies in establishing a sense of national identity and unity.The development of new communication technology has accelerated the society to usher in an all-media era.The communication pattern of whole-process media,all-member media,holographic media and all-effect media has shaped a new communication ecology,and also made the struggle of network ideology enter an increasingly complex stage.The security of college network ideology is facing great challenges.At present,there are some problems in college network ideological discourse,such as the time lag of thediscourse dissemination,the monotony of the discourse expression and the lack of dialogue among discourse subjects.Therefore,we should carry out targeted construction of network ideological discourse,changing “delay” discourse into “instant” discourse,“single tone” discourse into “compound” discourse,“monologue” discourse into “dialogue” discourse,and constantly improve the timeliness,vividness and dialogism of college network ideological discourse,so as to firmly hold the ideological position of the network in colleges.