世界自然遗产地游客环境关心、环境情感与亲环境行为研究

Environmental concern,environmental affection and pro-environmental behavior of tourists in worldwide natural heritage sites

人与自然和谐共生是中国式现代化的本质要求,积极发展具有公益性特征的世界自然遗产地生态游憩活动以发挥游客亲环境行为的价值认知与情感教育功能,是新时代有效解决遗产地生态价值实现困境以促进其人与自然和谐共生的最佳途径。在“价值-情感-行为”理论模型下,以荔波世界自然遗产地为案例地,采用结构方程模型实证分析在遗产地生态游憩情境下的游客环境关心、环境情感与亲环境行为之间的关系效应。研究表明:1)生态圈环境关心和利他环境关心显著正向影响遗产地游客亲环境行为,而利己环境关心对遗产地游客亲环境行为无显著影响。2)仅利己环境关心对遗产地游客环境愧疚感无显著影响外,环境关心对遗产地游客环境情感均具有显著正向影响,且环境情感显著正向影响遗产地游客亲环境行为。3)仅环境愧疚感在遗产地游客利己环境关心与亲环境行为之间无显著中介作用外,环境自豪感和环境愧疚感在遗产地游客环境关心与亲环境行为之间均产生显著中介作用。基于此,明晰不同价值导向的遗产地游客亲环境行为影响路径,为新时代高质量发展遗产地人与自然和谐共生实践提供指导。

The harmonious coexistence of man and nature is the essential requirement of Chinese modernization.Actively developing ecological recreation activities in world natural heritage sites with public welfare characteristics to give full play to the value cognition and affective education function of tourists’pro-environmental behavior is the best way to effectively solve the dilemma of ecological value realization in heritage sites in the new era,and to promote the harmonious coexistence of man and nature.Under the theoretical model of‘value-affection-behavior’,taking Libo World Natural Heritage Site as a case,the structural equation model is used to empirically analyze the relationship between tourists’environmental concern,environmental affection and pro-environmental behavior in the context of ecological recreation in the heritage site.The results show that:1)Ecosphere environmental concern and altruistic environmental concern have a significant positive impact on the pro-environmental behavior of heritage tourists,while self-interest environmental concern has no significant impact on the pro-environmental behavior of heritage tourists.2)Except egoistic environmental concern,the ecosystem environmental concern and altruistic environmental concern both significantly positively impact the environmental affection of tourists in heritage sites,and environmental affection significantly positively impacts the pro-environmental behavior of tourists in heritage sites.3)The environmental guilt has no significantly mediating effect between self-interested environmental concern and pro-environmental behavior of tourists in heritage sites,the environmental pride and environmental guilt both have significantly mediating effects between environmental concern and pro-environmental behavior of tourists in heritage sites.Based on this,this study clarifies the influence path of pro-environmental behavior of tourists in heritage sites with different value orientations,and provides a guidance for high-quality development of harmonious coexistence between human being and nature in heritage sites in the new era.