城市景区游客环境责任行为影响机理及其群组差异研究——基于多群组结构方程模型

The influencing mechanism in tourists’environmental responsibility behavior in urban scenic spots:An approach of multi-group structural equation model

不同个人特征群体的游客环境责任行为影响机理差异研究,是城市景区对游客环境行为实施差异化管理的关键。文章采用多群组结构方程模型,构建了地方依恋、生活质量、社会责任意识和环境责任行为的理论关系模型,侧重分析学历、职业不同的游客群体在环境责任行为中的群组差异性,并以济南“天下第一泉”景区与曲阜“三孔”景区的游客作为调研对象进行实证研究。研究结论如下:1)影响机理结果显示:地方依恋、生活质量对游客社会责任意识具有显著正向影响,生活质量、游客社会责任意识对自我约束行为存在显著正向影响,地方依恋、生活质量与自我约束行为对保护促进行为具有显著正向影响。2)群组效应结果显示:学历水平差异与职业类型差异在游客环境责任行为影响机理理论关系模型中存在显著差异。根据研究结论,提出针对主体行为差异性的对策建议,以期为新时代旅游景区环境的有效管理提供参考。

To study on the differences in tourists’environmental responsibility behavior in different individual characteristic groups is the key to the differential management of tourists’environmental behavior in urban scenic spots.In this paper,the multi-group structural equation model is used to construct a theoretical model for analyzing the relationship between place attachment,quality of life,tourists’social responsibility and environmental responsibility behavior,and the group differences of tourists with different educational background and occupation in environmental responsibility behavior are analyzed particularly,and an empirical study is made on the tourists from"the world’s first spring"scenic spot in Jinan and the"Sankong"scenic spot in Qufu.The conclusions are as follows:1)The place attachment and quality of life have significant positive effects on tourist’s social responsibility,while quality of life and tourists’social responsibility has significant positive effects on self-discipline behaviors,place attachment,quality of life and self-discipline behaviors have significant positive effects on protection and promotion behaviors.2)There is significant difference between the difference of educational level and the difference of occupation type in the theoretical relationship model of tourists’environmental responsibility behavior.According to the conclusion of the study,the countermeasures and suggestions arming at the behavioral differences are put forward in order to provide reference for the effective environmental management of tourism scenic areas in the new era.