数字化转型对企业出口产品多样化的影响研究

Research on the Influence of Digital Transformation on Export Product Diversification of the Enterprises

文章利用2003~2016年中国上市公司数据,使用面板泊松回归实证分析了企业数字化转型对出口产品多样化的影响。研究发现:数字化转型能有效推动企业出口产品多样化。就数字化转型细分维度的影响而言,生产过程数字化、经营管理数字化、营销服务数字化及供应链数字化对企业出口产品多样化具有显著的促进作用,而研发设计数字化的作用不明显。就影响机制而言,数字化转型能够通过推动企业创新、降低出口成本促进企业出口产品多样化。就异质性影响而言,相比国企、中小型企业、东部地区企业、劳动密集型企业,私企、外企、大型企业、中西部地区企业、技术密集型企业、资本密集型企业的数字化转型对出口产品多样化的影响更为显著。

Based on the data of the listed companies in China from 2003 to 2016,this paper empirically analyzes the influence of digital transformation of the enterprises on export product diversification by using panel Poisson regression.The research shows that digital transformation can effectively promote export product diversification of the enterprises.In terms of the influence of the subdivided dimensions of digital transformation,the digitalization of production process,the digitalization of management,the digitalization of marketing services and the digitalization of supply chain have significant promotion effect on export product diversification of the enterprises,while the digitalization of research and development design has no significant effect.In terms of the influencing mechanism,digital transformation can promote export product diversification of the enterprises through giving impetus to the innovation of the enterprises and reducing export costs.In terms of heterogeneity,compared with state-owned enterprises,small and medium-sized enterprises,enterprises in the eastern region and labor-intensive enterprises,digital transformation of private enterprises,foreign enterprises,large enterprises,enterprises in the central and western regions,technology-intensive enterprises and capital-intensive enterprises has more significant influence on export product diversification.