社会网络如何影响商业模式创新——一个多视角的理论框架

ow Social Networks Affect Business Model Innovation:A Multi-perspective Theoretical Framework

利用文献综述法,基于社会网络理论的复杂性,从异质性、结构洞、嵌入性、社会资本与网络能力五个视角构建社会网络影响商业模式创新的理论框架,包括直接影响、间接影响及影响边界,并对未来可能拓展的研究方向进行探讨;以有助于进一步开展相关实证研究,并有助于企业在当前时代更好实现商业模式创新的突破。

Based on the complexity of social network theory,this paper uses the literature review method to construct a theoretical framework for the impact of social networks on business model innovation from five perspectives:heterogeneity,structural holes,embeddedness,social capital and network capabilities,including direct impact,indirect impact and impact boundary,and discuss the research directions that may be expanded in the future.This will help further carry out relevant empirical research,and help enterprises better achieve breakthroughs in business model.innovation in the current era.