加快贵州康养产业发展的路径与对策

The Path and Countermeasures to Accelerate the Development of Health and Wellness Industry in Guizhou

康养产业是以休闲旅居、身心疗愈、康体保健、康复护理、中医养生等为核心内容,以全面提升人类生命健康水平为目标的多业态综合型产业,兼具经济效益和社会价值。贵州省在生态、医药、文旅、运动等领域康养资源优势突出,大力发展康养产业对全省经济社会发展具有重要意义。本文深入分析了贵州省康养产业发展的资源禀赋、比较优势及康养产业发展制约短板,围绕康养产业发展需求,提出以资源吸引客源、以服务留住客源,大力发展避暑、旅居、医药医疗、运动、温泉、森林等重点康养业态的对策建议。

The health and wellness industry is a multi-format comprehensive industry with leisure tourism,physical and mental healing,health care,rehabilitation nursing,traditional Chinese medicine,and other core contents,aiming to fully improve the level of human life and health.It has both economic benefits and social value.Guizhou Province has outstanding advantages in health and wellness resources in areas such as ecology,medicine,cultural tourism,and sports.Vigorously developing the health and wellness industry is of great significance to the economic and social development of the whole province.The research deeply analyzes the resource endowment and comparative advantages of the development of the health and wellness industry in Guizhou province,dissecting the constraints and shortcomings of the development of the health and wellness industry.By encompassing the development needs of the health and wellness industry,countermeasures and suggestions are proposed to attract customers with resources,retain customers with services,and vigorously developing key health and wellness industries such as summer resort,tourism,medicine and medical care,sports,hot springs,and forests.