旅游纪念品消费行为演变研究--基于上海2009—2019年的调研分析

Research on the Evolution of Consumer Behavior of Tourism Souvenirs--Research and Analysis Based on Shanghai from 2009 to 2019

以上海为例,在2009—2019年间对游客的旅游纪念品消费行为进行问卷调查,分析需求动机、信息搜索、决策考虑因素和购物花费等演变特征。研究发现:(1)旅游纪念品购买动机从关注亲友到关注自我,更加看重纪念品的自我象征性。(2)信息搜索由预知性信息渠道向即时性信息渠道转变。(3)地方特色是游客旅游纪念品可行性方案分析时考虑的首要因素,实用性越来越受到游客的关注。(4)购物花费呈现两极分化的特征。

Taking Shanghai as an example,a questionnaire survey was conducted on tourists'consumption behavior of tourist souvenirs from 2009 to 2019,analyzing the evolutionary characteristics of demand motivation,information search,decision-making considerations,and shopping expenses.Research has found that(1)the motivation for purchasing tourist souvenirs has shifted from focusing on family and friends to focusing on oneself,with a greater emphasis on the self symbolism of souvenirs.(2)Information search has shifted from predictive information channels to real-time information channels.(3)Local characteristics are the primary factor to consider when analyzing the feasibility of tourist souvenirs,and their practicality is receiving increasing attention from tourists.(4)Shopping expenses exhibit a polarized characteristic.