电商平台滥用个性化推荐算法的民事责任研究

Research on Civil Liabilities of E-commerce Platforms Abusing Personalized Recommendation Computing

算法的“颠覆性潜力”要求完善算法治理体系,从可问责算法出发构建滥用个性化推荐算法的民事法律责任至关重要。基于场景正义的要求,对电商平台承担滥用个性化推荐算法的民事责任有其技术根源、法理基础和现实要求。算法运用的民事法律义务框架可以围绕数据处理、算法建模、算法输出三个环节构建。在责任承担上,需要在监督问责理论框架下完善个性化推荐算法民事责任,引入公益诉讼制度以更好保护用户权益,适用过错推定原则减轻原告举证负担。

The disruptive potential of the recommendation computing requires the improvement of the computing management system,and it is very important to construct the civil liability of abusing the personalized recommendation computing.Civil liabilities for the abuse of personalized recommendation computing by e-commerce platforms has its technical roots,legal basis and practical requirements.The framework of civil obligations concerning computing can be constructed around three links:data processing,computing modeling and computing output.In terms of responsibility,it is necessary to judge the civil liabilities of personalized recommendation computing under the framework of supervision and accountability theory,introduce public interest litigation system to better protect users’rights and interests,and apply the principle of presumption of fault to reduce the burden of plaintiffs.