吴忠市葡萄酒产业发展现状、存在问题和对策建议

Current Status,Issues and Countermeasures for the Development of the Wine Industry in Wuzhong City

吴忠市发展葡萄酒产业优势显著,产业发展规模逐渐壮大。产业发展存在:土地、水资源制约种植规模扩大,葡萄园建设有待进一步提升,葡萄酒生产研发同质化现象突出,缺乏营销宣传推介,一二三产业融合发展不足等问题。建议:加强规划引领,提升葡萄园质量效益,优化产品结构和品牌,加强宣传推介,构建营销宣传体系,推进跨界融合,促进葡萄酒产业高质量发展。

Wuzhong City has significant advantages in the development of the wine industry,and the scale of the industry is gradually expanding.However,there are still issues that need to be addressed,such as constraints on land and water resources for expanding cultivation,the need for further improvement in vineyard construction,prominent homogeneity in wine production and research,lack of marketing and promotion,and inadequate integration of the primary,secondary,and tertiary industries.It is recommended to strengthen planning guidance,improve the quality and efficiency of vineyards,optimize product structure and branding,enhance marketing and promotion,establish a marketing and promotion system,promote cross-industry integration,and promote high-quality development of the wine industry.