乡村振兴战略下农村电商生态系统优化策略研究

Research on the Optimization Strategy of Rural E-commerce Ecosystem Under the Rural Revitalization Strategy

近年来,农村电商蓬勃发展,农村电商生态系统初步形成,分别由核心种群、关键种群、支持种群和寄生种群构成。分析农村电商生态系统存在的问题:核心种群“领导”作用不强,关键种群势单力薄,支持种群整合不够,寄生种群效益不高。提出农村电商生态系统优化策略:加强农村电商企业或平台建设,强大领导种群;培育农村电商交易主体,提升关键种群;优化农村电商发展环境,整合支持种群;支持农村电商衍生产业,发展寄生种群。

In recent years,rural e-commerce has flourished,and the rural e-commerce ecosystem has taken initial shape,consisting of core population,key population,support population and parasitic population.By analyzing the specific composition and existing problems of rural e-commerce ecosystem,it’s found that the core population has not yet played a leading role,the key population still weak,the support population insufficiently integrated and the parasitic population not efficient.The following optimization strategies of rural e-commerce ecosystem are proposed:strengthening the construction of rural e-commerce enterprises or platforms,and empowering the core population;promoting key population by cultivating rural e-commerce trading entities;integrating support population by improving the development environment of rural e-commerce;and developing parasitic population by supporting rural e-commerce derivative industries.